Wednesday, June 22, 2011

A fun little animation by Russ Cox

 
©2011 Scott Pet|Smiling Otis Studio

I just completed this animation for Scott Pet. They will be using the Flash animation on their new website which should be launching any day now. They sell pet products (http://www.scottpet.com/) but have a special website, Pork Chomps, just for dog treats. Working with them on the animation was a lot of fun since they gave me creative freedom. They wanted the animation to appeal to kids as well as adults with color and graphic look. After several email and phone concepts were tossed around, we both liked the idea of Chomper dreaming of a land of treats.

 

I developed the storyboard which broke down the concept into visual elements.
 
Once the storyboard was approved, I did a the final art in Adobe illustrator CS5. I still prefer doing my animation artwork in Illustrator because I find the tools easier to use but I should start drawing more in Flash since it would save some time. After importing all of the elements into Flash, I first organize the pieces into folders so there are easy to locate. Next the timeline is setup and the images are placed according to the storyboard. Several of the pieces are their own separate animations which allows for a more fluid movement on the main timeline. Plus it is easier to edit if needed. After a first run of the animation, we did not like the change from the city scene to the billboards. It was too drastic so added Chomper taking off into the sky and they flying over the billboards. Once the site is live, the billboards are actual links to subpages on the site. I think the animation turned out very well and tells a little story in under 20 seconds which is not easy to do.

Here is the final video (Please note that I had to convert the video to a format for YouTube so there is a big quality drop off. Keep checking their website to see the better version.)


Next up is the wild and wonderful world of Debbie Ohi.

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